Redefining Modern Beauty

FAUX PAX is a culture-forward agency outlier. Created in 2024 as an antidote to the current industry standard, FAUX PAX represents a distinct roster of talent that the media has historically overlooked, but we believe to be the next generation of model.

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Boutique in size, deliberate in execution, FAUX PAX is for anyone who wants to disrupt tradition, celebrate self-expression, and see cultural and age diversity respected, not simply whitewashed and monetised.

We believe in the power of representation, working in conjunction with creatives, brands and the like who are equally committed to creating a more empathetic visual landscape where difference, diversity and self-acceptance are the new standard.

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We hope our work encourages more people to express themselves with conviction not caution, to stand their ground, to embrace their own 'Faux Pas'.